Pentagram Creates Identity for Brooklyn Queens Connector

Pentagram has created the identity for a proposed streetcar linking the New York waterfront from Brooklyn to Queens. The BQX streetcar is said to be a landmark initiative for New York. Projected to serve more than 15 million annual riders by 2035, the line represents the first new rail system since the subway began service […]
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Lippincott Designs New Hotel Brand, ‘Hyatt Centric’

Global branding agency Lippincott has revealed the work they did behind the scenes to launch Hyatt Centric, the newest hotel brand from Hyatt. Lippincott developed Hyatt Centric’s brand positioning, visual identity and launch events. The logo is said to evoke the streets and intersections that make up locations that will have Hyatt Centric hotels. “The […]
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