Kaspersky Unveils New Logo Design as Part of Rebrand

Cybersecurity and anti-virus giant Kaspersky Lab has undergone a brand refresh, unveiling a new logo design in the process. The new wordmark is said to have been designed using “geometric and mathematically exact letter forms”, which are further claimed to represent the Russian company’s “top class software engineering expertise”. The updated logo is also missing […]
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Slack Unveils New Logo and Identity by Pentagram

Popular workplace chat app Slack has unveiled a new logo design as part of a major rebranding campaign. The new look, which represents the first update to Slack’s brand identity since it launched in 2013, comes ahead of plans for the company to go public later on this year. “Our first logo was created before […]
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HIRENAMI Announces New Name and Logo

Video content management platform HIRENAMI has announced it has rebranded to vidREACH. The refresh includes a new logo design, messaging, website, and social media campaign. Describing itself as “an engagement platform for sales and marketing, training and coaching, customer success, and hiring”, vidREACH is a cloud-based Software-as-a-Service (SaaS) solution that enables, among other things, recruiters […]
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Evernote Unveils New Logo Design

Mobile app Evernote has revealed a new logo design as part of an identity refresh. Launched over a decade ago by Californian-headquartered Evernote Corporation, 225 million people worldwide are now claimed to use the software, which is designed for note taking, clipping web pages, making to-do lists, and general archiving. The new look, created in […]
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Lavu Unveils New Logo and Branding

Lavu, which is said to be the world’s leading mobile point-of-sale (mPOS) system for restaurants and bars, has revealed a new logo design as part of a branding refresh. Founded in 2010 and headquartered in Albuquerque, New Mexico, the company provides mobile and cloud-based iPad POS solutions not only for restaurants and bars, but also […]
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AmeriQuest and Corcentric Unveil Unified Logo and Branding

AmeriQuest, a B2B provider of online payment solutions, has announced it is unifying its organisation and suite of products via a single, company name – Corcentric. Originally founded in 1996, AmeriQuest acquired Corcentric, a cloud-based financial process automation company, back in 2002. The new unified brand therefore sees the introduction of an all-new visual identity […]
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Atari Reveals Name and Logo of New Games Console

Legendary video game company Atari, famous for having produced games such as Pong and Pac-Man, has announced that “Atari VCS” will be the official name of its new retro-inspired gaming console, previously known by its working title “Ataribox”. Like the design of the new machine, which takes visual cues from the iconic silhouette of the […]
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