& SMITH Brands New Tea Startup, ‘OFFBLAK’

OFFBLAK, a new direct-to-consumer tea brand has launched in the UK, with branding by London-based agency & SMITH. Targeted at the health-conscious Gen Z and Millennial market, which & SMITH has named ‘Generation T’, the identity adopts a “playful” look that it is further claimed moves away from existing category design codes. Working on the […]