Pearlfisher Redesigns Tropical Soft Drink Brand, ‘Rio’

Pearlfisher has rebranded tropical soft drink Rio, giving it a new look aimed at a “younger, down-to-earth” demographic. The previous identity was decades old, rooted in the mid-80s, which is when the product was first launched. Company bosses felt the design was in danger of becoming “dated and kitsch”, and therefore turned to Pearlfisher to […]
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Logo for LAD: LATIN AMERICAN DESIGN

LAD is a social design initiative whose aim is to promote contemporary Latin American design on a global, worldwide level. Madrid-based design agency IS Creative Studio. was responsible for forming LAD’s graphic identity. The designers chose to instill a vibrant, multicolour feel into both the animated logo and the associated identity collateral, with the inspiration […]
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