Pearlfisher Creates New Viagra Branding and Packaging

Pearlfisher London has refreshed the brand strategy and created the new packaging for pharma brand Viagra. As part of an ongoing relationship with Pfizer, Pearlfisher was tasked with re-inventing the Viagra brand for the Russian market initially, where it was launched 15 years ago. With its Russian patent coming to expiration in 2014 and a […]
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