Reebok Unveils New ‘Delta’ Logo

Reebok has revealed its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness. The new Delta symbol is designed to represent the positive and transformative change that fitness can have on a person’s life. The Reebok Delta has three distinct parts each representing the changes – […]
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Pearlfisher Brands ‘Boutique Gym’: The Library

Pearlfisher has created the brand strategy, naming, identity, interior design, brand experience and communications for The Library, an exclusive private members training club and London’s first ’boutique gym’. The brainchild of training and nutritional specialist Zana Morris, The Library provides a ‘bespoke’ environment for members to train, get nutritional support, relax, enjoy complimentary talks and […]
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Yoga Store: Red Tiger

Based in Stockholm in Sweden, Red Tiger is an online e-business store that sells yoga and sports-related accessories. The retailer turned to Russian graphic designer Irina Batkova to help formulate a new and energetic corporate identity. From the outset, Irina’s objective was to create a logo mark that was meditative but at the same time […]
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Yoga Bhoga Identity

Tim Kamerer, a designer from Portland, Oregon (USA), has designed this graphic identity for yoga studio, Yoga Bhoga. Yoga practice stems from ancient India and is today practiced in the West as a form of exercise to help build strength, increase flexibility, and develop better mental focus. In Sanskrit, the literal meaning of the word […]
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