America’s Oldest Flour Company Unveils New Logo Design

America’s oldest flour company is from now on to be called King Arthur Baking Company, and its all-new logo, which features a wheat crown, is claimed to celebrate the brand’s commitment to baking. Since its founding in Boston, Massachusetts, in 1790, King Arthur has evolved from being America’s first flour company to becoming a major […]
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Bulletproof Updates Logo and Packaging for Cadbury Old Gold

Brand design agency Bulletproof has refreshed the logo and packaging design for Cadbury Old Gold, a brand of dark chocolate that retails in Australia and New Zealand. The agency, which was appointed to the project in April 2019 by Cadbury’s parent company, Mondelez International, was tasked with modernising Old Gold with a new brand identity […]
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Playlister Reveals New Logo and Identity by Studio Output

Studio Output has rebranded Playlister, a London-based consultancy whose team of music collectors curate and select background music for spaces such as restaurants, hotels, and resorts. Founded in 2008 by Dan Lywood and Ben Bridgewater, Playlister’s client list includes the likes of Chateau Marmont, Grupo Mambo, and The Standard Hotel Group. In addition to assembling […]
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Contest: Design a New Logo for the EU Space Program and Win up to €15,000

The European Global Navigation Satellite Systems Agency, more commonly known by its shorthand, GSA, is on the hunt for forward thinking graphic designers and visual artists from across the EU to craft its new EUSPA logo. A jury will pick five finalists, out of which one winner could pocket up to €15k! For those who […]
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Simply 7 Introduces New Logo and Packaging

Australian food brand Simply 7 Snacks has introduced two new snacks – Sea Salt Veggie Straws and Fiery Pepper Lentil Chips. In addition to bringing two new products to market, the Melbourne-headquartered company has launched a new, fresh look with redesigned branding and packaging, The latter not only introduces a blue background complete with an […]
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SomeOne Rebrands American Restaurant Chain – TGI Fridays

SomeOne has created the new branding and identity for well-known American restaurant chain, TGI Fridays. Aesthetically, the rebrand, which also includes a name change to Fridays, harks back to the 1960s, with the business having launched in 1965 on the corner of New York’s 63rd Street and First Avenue. “We began with a full strategic […]
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Conran Design Group Creates Logo for Clario Antivirus

Conran Design Group has created the logo and branding for the just launched, subscription-based web security company, Clario. With their bloated software, malware, and endless popups, antivirus companies seem to have gotten a bad reputation. To challenge this, Conran has come up with a visual and verbal identity for London-based Clario that is claimed “humanises, […]
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