Pentagram Creates Identity for Sports Supplement, ‘HOTSHOT’

Pentagram’s Daniel Weil and Michael Bierut have collaborated on the design of the brand identity and packaging for HOTSHOT, a new sports drink that is claimed to prevent and treat muscle cramps. The supplement was invented by Dr. Rod MacKinnon, MD, a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with Bruce Bean, PhD, a neurobiology professor […]
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Pentagram Designs Identity for MIT’s ‘Knotty Objects’

The first MIT Media Lab Summit devoted to design, Knotty Objects brought together designers, scientists, engineers, curators and scholars to explore the “chimeric nature” of contemporary design and how it is said to defy a discipline-specific approach. Organised by Paola Antonelli, senior curator of architecture and design at MoMA, and Neri Oxman and Kevin Slavin, […]
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