The Consumer Healthcare Products Association (CHPA), a 139-year-old industry trade organisation, has refreshed its identity for the first time in two decades. The rebranding effort, which encompasses a new logo, tagline, and brand narrative, is said to have been underway for over a year and aims to position the Washington-headquartered organisation as the only association […]
[READ MORE]
Studio Output has rebranded Playlister, a London-based consultancy whose team of music collectors curate and select background music for spaces such as restaurants, hotels, and resorts. Founded in 2008 by Dan Lywood and Ben Bridgewater, Playlister’s client list includes the likes of Chateau Marmont, Grupo Mambo, and The Standard Hotel Group. In addition to assembling […]
[READ MORE]
BounceX, a cloud-based software for email marketers, has announced it is changing its name to “Wunderkind” as of March 18, 2020. The upcoming name change follows the American Software-as-a-Service (SaaS) company reaching a major milestone of $100 million in annual revenue. BounceX has raised more than $75 million in funding to date. “We invented what’s […]
[READ MORE]
Governor Kevin Stitt and Lieutenant Governor Matt Pinnell have revealed the new logo and branding for the State of Oklahoma. The new look is said to be the result of nine months of work by a volunteer committee consisting of more than 140 creatives, dubbed “OklaX”. “Last summer I invited more than 200 of Oklahoma’s […]
[READ MORE]
Global aviation services group Air Partner has launched a new brand identity created by design agency StormBrands. Having originally started out as a flying school in 1961, Air Partner subsequently expanded to include multiple companies with individual identities, naming structures and cultures including group charter, private jet, freight, air evacuation and safety consulting and training. […]
[READ MORE]
INEOS Automotive has announced that its “utilitarian 4×4” will be named ‘Grenadier’ after the Knightsbridge-located pub in which it was conceived, with over 6,000 fans and followers responding to an online poll to choose the car’s name. Founded by billionaire Sir Jim Ratcliffe, reportedly Britain’s third richest man, the new automotive brand aims to manufacture a […]
[READ MORE]
JetSuiteX has revealed a new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign. Co-founded in 2016 by entrepreneur Alex Wilcox, JSX describes itself as a “hop-on jet service” by offering publicly available charter flights on 30-seat jets from private terminals. The U.S. company currently flies daily out […]
[READ MORE]
