Apparel Brand Outway Unveils New Logo and Identity

Direct to consumer performance sock brand, Endur Apparel, has announced a name change to “Outway” as part of a major identity refresh. Founded only a few years ago in 2016 by ex-professional cyclist turned entrepreneur Rob Fraser, the ‘athletic lifestyle’ brand’s first pair of socks was created out of a 500 sq/ft basement and subsequently […]
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