SEAT Launches Design Contest for New Musical Logo

How should SEAT sound? This is the challenge facing the participants of Musicathon, an international competition organised by the Barcelona-based brand to define its musical logo, or ‘mogo’. The project follows on from last year’s Archithon held in Barcelona with 40 German and Spanish architecture students, which led to the development of SEAT’s digital museum. Musicians […]
[READ MORE]

Brand Identity: 2783

“This is not a brand identity project, this is the story of a dream. A 2783km long dream.” So explains Federico Landini, the designer responsible for this highly conceptual take on logo design. Florence-based Federico has formulated the identity for Xavier Vilar, an interaction designer from Spain. Federico tells us it is the “dream” of […]
[READ MORE]

The Private Space Identity

The Private Space is an art gallery situated in Barcelona. As well as exhibition space, the popular meeting point for art and design aficionados includes a coffee shop and a digital printing facility. The identity, created by Spanish design agency Lo Siento, is based upon the idea of “space”, creating an abstract form through the […]
[READ MORE]