Logo Design for U.S. Printer Supplies Retailer, ‘Swift Ink’

Established in 2004, Swift Ink is a retailer of discount printer ink and toner cartridges based in the U.S. city of Michigan. The company recently engaged Scottish designer Callum MacRaild to carry out a complete rebrand of its business identity. “The goal was to re-brand to something much more simple, clean and friendly,” explains Callum. […]