Long John Silver’s Unveils New Logo Design

Long John Silver’s has unveiled a new logo design and branding strategy to more than 400 attendees at its national convention this week in Louisville, Kentucky. Founded in 1969 by Jim Patterson, the American brand is said to be the nation’s largest quick-service seafood chain with more than 1,000 restaurants. “This brand has been around […]
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Pearlfisher Rebrands Culinary Star, Wolfgang Puck

Pearlfisher New York has re-branded Wolfgang Puck through a revised brand strategy, architecture and visual identity system spanning the celebrity chef’s full portfolio. “In an increasingly competitive landscape and with a wide variety of offerings, audiences and price points, the Wolfgang Puck brand lost some of its single-mindedness,” says an agency spokesperson. Encompassing three key […]
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