Pentagram Designs New Logo for Ludwig Seufert

Pentagram’s Marina Willer and her team have designed a new logo and identity for high-end German interiors outfitter, Ludwig Seufert. Working on a diverse range of interiors, from theatres to stores and even yachts, the family-owned company has been in operation since 1898 and includes the likes of Jill Sander, Prada and Victoria Beckham among […]
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Pentagram Creates Identity for Sports Supplement, ‘HOTSHOT’

Pentagram’s Daniel Weil and Michael Bierut have collaborated on the design of the brand identity and packaging for HOTSHOT, a new sports drink that is claimed to prevent and treat muscle cramps. The supplement was invented by Dr. Rod MacKinnon, MD, a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with Bruce Bean, PhD, a neurobiology professor […]
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Pentagram Unveils New Identity for ‘Ten Trinity Square’

Pentagram’s John Rushworth has developed a brand strategy and visual identity for Ten Trinity Square, a redevelopment of the former Port of London Authority building in the City of London consisting of a private members club, 41 luxury residencies and a Four Seasons hotel. It is the first investment of Chinese conglomerate Reignwood, outside of […]
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