Smith&+Village Rebrand Booths’ Cakes and Puddings

Branding agency Smith&+Village has redesigned Booths’ own label range of puddings and cakes. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but company bosses wanted to migrate the products to the Booths branding, while maintaining the “positive associations” with Waterfields. The designers at Smith&+Village […]
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Smith&+Village Rebrands Booths’ Tea Range

Creative and strategic branding agency Smith&+Village has redesigned Booths’ range of teas, calling on the retailer’s origins as a tea importer in 1847. A family-owned retailer that started life as a tea shop in Blackpool in 1847, Booths currently runs a chain of ‘high-end’ supermarkets across Northern England. Tea is still graded and packed at the company’s Preston premises, […]
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