Neobank ‘Tend’ Debuts with Logo and Identity by Gretel

New York-based branding and design studio Gretel has created the logo and identity for personal finance platform Tend, which has just launched in the U.S. and Mexico. Dubbed a “digital neo-bank”, Tend’s vision is rooted in three main ideas, namely, community, co-creation, and financial rewards. Using catch lines like “feng-shui your finances”, it plans to […]
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Fintech, Suits Me, Unveils New Logo and Identity

British alternative banking company, Suits Me, has refreshed its identity, unveiling a brand-new logo and website. The new facelift is said to come on the back of continual growth that the six-year-old fintech has experienced in the last year. Working in partnership with brand consultants, oser, Suits Me created a new concept that aims to […]
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Ternio and BlockCard Become ‘Unbanked’, New Logo Unveiled

Fintech company Ternio has unveiled “Unbanked”, the new brand that brings together the American company’s crypto friendly banking products including its flagship BlockCard together under one cohesive identity. The rollout of the company’s new logo, branding, and messaging is said to mark a new era for the Georgia-headquartered organisation, setting the stage for a full […]
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ODA Brands New ‘Climate-Friendly’ Banking App – ekko

ODA has created the branding for ekko, a new debit card and banking app that aims to tackle climate change by matching customers’ transactions with environmental friendly actions such as planting trees. The launch comes as new research from Mastercard shows two in five Brits (43%) see reducing their carbon footprint more important now than […]
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Aussie FinTech Giant eftpos Unveils New Look by Hulsbosch

Australian electronic payment system, eftpos, has revealed a new brand identity, logo, and style guide by branding and design agency, Hulsbosch. The refreshed logo is claimed to represent a modern take on eftpos’ original brand marque, while the new-look identity has been designed to be as flexible as possible for a wide range of platforms […]
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FinTech Company MSTS Rebrands as ‘TreviPay’

MSTS, a global B2B payment and credit solutions provider, has today revealed an all-new brand identity and name – “TreviPay”. The Kansas-headquartered company says the new branding reflects its role as the preferred B2B payment provider for a number of leading Fortune 500 companies such as Alibaba, as well as other small- to mid-sized businesses. […]
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Hulsbosch Rebrands Tyro Bank

Business-only bank Tyro has unveiled a new logo and visual identity as part of a strategic repositioning project undertaken by branding consultancy, Hulsbosch. The Sydney-headquartered company is a payment specialist that provides merchant customers with EFTPOS machines, or electronic card readers. Founded back in 2003, the ‘fintech’ start-up was the first new entrant into the […]
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