‘The London Dolls’ Beauty Salon Rebranded by BTL Brands

Branding agency BTL Brands has relaunched Hackney beauty salon, The London Dolls, with a new brand – THELDNDLS – to appeal to the “young, tech-savvy woman”. The agency says it was challenged to relaunch the brand to bring it up to date with the “female empowered era”, whilst not changing the potentially divisive name. As […]