Smith&+Village Rebrand Booths’ Cakes and Puddings

Branding agency Smith&+Village has redesigned Booths’ own label range of puddings and cakes. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but company bosses wanted to migrate the products to the Booths branding, while maintaining the “positive associations” with Waterfields. The designers at Smith&+Village […]