Renault Logo History: 117 Years of Brand Identity

In 2015, Renault has deployed what it likes to call “a new brand universe”. The French carmaker updated its brand identity with a new logo and a new brand signature dubbed ‘Renault – Passion for life’ earlier in April of this year. A logo is a key component of corporate identity, and Renault is often […]
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Maserati Unveils Centennial Logo

Italian luxury car-maker Maserati is currently in the midst of celebrating its centenary. As well as revealing a new brand look and marketing communication campaign inspired by “The Absolute Opposite of Ordinary” concept, the Fiat-owned company has also introduced a special centennial logo. Carrying Maserati’s famous Trident symbol, the logo is more medallion than graphic. […]
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