Pearlfisher Creates White’s Oats New Branding and Packaging

Pearlfisher London has redesigned Irish porridge brand, White’s Oats. Work spans creative strategy, brand identity, tone of voice and packaging design. Oats is now a rapidly growing market, with Quaker being the default category leader. Despite 173 years of expertise in the oat market in Ireland, Pearlfisher says White’s Oats had lost its edge and […]