Creative agency Designate has unveiled its campaign for VisitBrighton, which aims to encourage more people to visit the English city. Running in out of home locations, as well as across digital and social media, the campaign will initially target Brighton residents, then day trippers from around the South East, followed by family and friends of […]
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MC Group | Icon, a leading brand implementation company in the United States, has announced that it has changed its name to Stratus. The rebranding comes one year after the merger of MC Group and Icon, whereupon they expanded their services to become one of the largest players in the facility services industry. A private-equity-owned […]
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Global agency Bulletproof has created the new identity and packaging design for leading continence care brand, TENA. The agency was appointed to work on the project back in 2016 by Essity, the Swedish hygiene products group that owns TENA. The new look forms part of a repositioning exercise that aims to shrug off “the outdated […]
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Great American Cookies and Marble Slab Creamery have both introduced new brand visions, logos, packaging, and store designs. Owned by Global Franchise Group (GFG), the confectionery brands are said to be two of America’s favourite destinations for sweet treats and celebrations. GFG partnered with Colorado-headquartered brand consultancy and creative agency Sterling-Rice Group (SRG) to develop […]
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Design agency Studio Output has created the new positioning, brand identity, and website for private tutoring and homeschooling business, Enjoy Education. Originally founded in 2006 by Oxford graduate Kate Shand, the London-based company has expanded in subsequent years, even managing to win a prestigious Education Investor Award for Best Private Tuition Company in 2013 and […]
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World-famous luxury car brand Rolls-Royce has today unveiled a new brand identity with design by Pentagram. The British brand says it appointed Marina Willer, partner at Pentagram, to create a new look that would appeal to a younger demographic, particularly as the marque’s clients have decreased to an average age of just 43 in recent […]
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The Provident Bank, which is said to be the 10th oldest bank in the United States, has revealed that it is rebranding to “BankProv”. However, despite the new look and feel that is claimed to reflect a “commitment to embracing innovation and leveraging technology”, the bank will still retain its historic name for legal purposes. […]
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