Choice Hotels has unveiled refreshed logos for four of its midscale brands, namely, Quality Inn, Clarion, Sleep Inn, and MainStay Suites. The company, which is one of the largest hotel chains in the world and which is also celebrating its 80th anniversary this year, says the new logos have been designed “to reflect both the […]
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OFFBLAK, a new direct-to-consumer tea brand has launched in the UK, with branding by London-based agency & SMITH. Targeted at the health-conscious Gen Z and Millennial market, which & SMITH has named ‘Generation T’, the identity adopts a “playful” look that it is further claimed moves away from existing category design codes. Working on the […]
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Peanut-based snack food POP has launched in the UK this month with new brand creation by B&B studio. Available exclusively in Whole Foods before rolling out more widely across the UK, the snack bars come in three flavours, namely, Peanut Butter and Dark Chocolate; Raisin and Dark Chocolate; and Coconut. The designers at B&B studio […]
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Popular workplace chat app Slack has unveiled a new logo design as part of a major rebranding campaign. The new look, which represents the first update to Slack’s brand identity since it launched in 2013, comes ahead of plans for the company to go public later on this year. “Our first logo was created before […]
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Vehicle subscription service flexdrive has revealed an all-new logo and website design as part of a major rebranding effort. Describing itself as a “Netflix for cars”, the rideshare service launched in 2014 and is currently available in 17 cities across the USA. It has also recently expanded into Europe in countries such as Denmark and […]
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Australian rugby league team Melbourne Storm has unveiled a new logo ahead of the 2019 season. Created in collaboration with branding agency WiteKite, the new design is being described as an “evolution” of what is a 20-year old brandmark. As such, the refreshed logo retains the team’s trademark purple colour as well as the club’s […]
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KontrolFreek has unveiled a new brand identity designed to mark its upcoming 10-year anniversary. The rebrand, which encompasses a new logo, visual mark and updated colour palette, “creates a visual representation of the strong and growing community of gaming enthusiasts and KontrolFreek evangelists”, according to the Atlanta-headquartered company which is best known for making joypad […]
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