Pentagram Creates Identity for Brooklyn Queens Connector

Pentagram has created the identity for a proposed streetcar linking the New York waterfront from Brooklyn to Queens. The BQX streetcar is said to be a landmark initiative for New York. Projected to serve more than 15 million annual riders by 2035, the line represents the first new rail system since the subway began service […]
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How Studio Blackburn Created the Trainline Logo

Brand design consultancy Studio Blackburn has revealed the workings behind the major new rebrand of the Trainline, a service that is said to reach over six million UK users. Trainline had existed for many years as thetrainline.com, but felt that an adjustment of the name to ‘Trainline’ and a brand redesign was needed to position […]
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Trainline Refreshes Branding in Line with Mobile Growth

Online UK rail retailer Trainline has rebranded itself from thetrainline.com to Trainline, as it signals a transformation in the brand. Recognising the growth in rail in the UK, with more customers said to be buying train tickets online and through mobile, the brand is hoping to improve its customer mobile experience. Trainline claims sales of […]
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Winkreative Brands ‘UP Express’ Rail Service

In the run-up to the July Pan Am and ParaPan Am Games, Toronto is launching a new infrastructure project by regional transportation authority Metrolinx. Winkreative, the international branding agency led by Tyler Brûlé, was retained to create the look for the Union Pearson (UP) Express, a dedicated rail service that links Canada’s two busiest transport […]
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