Southeastern Mills Rebrands to Summit Hill Foods

Southeastern Mills, maker of Better Than Bouillon and Louisiana Brand Hot Sauce – and a major supplier to the American food service industry – has announced a complete rebrand to Summit Hill Foods. The rebrand is said to be the result of a year-long effort that includes the new company name, brand manifesto, company logo, […]
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Australia’s Commonwealth Bank Unveils New Logo Design

Commonwealth Bank has this week revealed its new brand identity and marketing campaign. For the first time in almost three decades, the Australian bank has also reimagined its ‘diamond’ logo, which, when it was first introduced in 1991, became the fourth logo in the bank’s 110 year history. Commonwealth Bank’s chief marketing officer Monique Macleod […]
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Barwa Bank Reveals New Name and Logo Design

Barwa Bank, a leading Qatari bank, has announced it is rebranding to “Dukhan Bank”, effective immediately. The rebranding announcement comes nearly a year after the official completion of the legal merger between Barwa Bank and the International Bank of Qatar (IBQ). The merger, said to be the first ever in Qatar’s history, brought two of […]
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MC Group | Icon Reveals New Name and Logo Design

MC Group | Icon, a leading brand implementation company in the United States, has announced that it has changed its name to Stratus. The rebranding comes one year after the merger of MC Group and Icon, whereupon they expanded their services to become one of the largest players in the facility services industry. A private-equity-owned […]
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MasterClass Unveils New Logo and Identity by Gretel

Online education platform MasterClass has unveiled a new visual identity created by New York branding studio, Gretel. The new design system, which is claimed to emphasise a “commitment to diversity of thought”, encompasses visual, verbal, and motion elements and is now live across all touch points. One highlight of the new brand identity and, most […]
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Uncle Ben’s to Change Name to ‘Ben’s Original’

Mars has announced it will change the 70-year-old Uncle Ben’s brand to “Ben’s Original”, signalling the food giant’s aim to create what it claims will be “a more inclusive future”. The change comes in wake of the current protests taking place in the USA and elsewhere against racism and the growing threat of neo-Nazi and […]
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AmeriCorps Reveals New Name, New Logo

Global brand consultancy Brandpie has created a new visual identity and brand strategy for the Corporation for National and Community Service, the first major update for the government agency since it was created 25 years ago. Operating in the USA since 1993, the organisation will from now on be called “AmeriCorps”, although from a legal […]
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