The FA Reveals New Emirates FA Cup Logo Design

The FA, English football’s governing body, has revealed a new logo design for the FA Cup, the world’s oldest domestic cup competition. The new look, which is described as being “fresh and premium”, is designed “to celebrate the competition’s rich heritage and tradition” and will roll out across digital, print, physical, and broadcast mediums. Said to […]
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Electric Ink Rebrands as Stories & Ink

Robot Food has rebranded Electric Ink following a strategic shift online as a direct-to-consumer tattoo skincare brand. Alongside the change in business strategy, the UK-based branding agency says it saw an opportunity to reassess the brand, adding further depth to the original proposition and creating potential for wider growth. Electric Ink was founded on a […]
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Rolls-Royce Unveils New Identity Design

World-famous luxury car brand Rolls-Royce has today unveiled a new brand identity with design by Pentagram. The British brand says it appointed Marina Willer, partner at Pentagram, to create a new look that would appeal to a younger demographic, particularly as the marque’s clients have decreased to an average age of just 43 in recent […]
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Oh My Green Rebrands to ‘garten’

Oh My Green, a ‘concierge-style’ provider of healthy food to corporations across America, has announced it has rebranded to garten. In addition to a new name, garten is also debuting a new look and feel of the brand, new logo and marketing initiatives to support the launch. The idea for garten started in founder Michael […]
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Biotech Company Amabiotics Unveils Rebranding

Amabiotics, a global biotech company developing microbiome-derived medicine for neurological conditions, has announced that it is changing its corporate name to “Stellate Therapeutics”. Founded in 2010, the New York-headquartered company develops small molecules produced by human gut bacteria into what are claimed to be first-in-class personalised therapies for neurological diseases, including Parkinson’s and Alzheimer’s disease. […]
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Consumer Healthcare Products Association Reveals New Logo

The Consumer Healthcare Products Association (CHPA), a 139-year-old industry trade organisation, has refreshed its identity for the first time in two decades. The rebranding effort, which encompasses a new logo, tagline, and brand narrative, is said to have been underway for over a year and aims to position the Washington-headquartered organisation as the only association […]
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Cognate BioServices Unveils New Logo Design

Cognate BioServices, an American company specialising in the manufacture of cell and cell-mediated gene therapy products, has announced the launch of its new corporate brand identity, redesigned logo, and website across its portfolio of services and companies. The changes come at a time when the company says it is evolving its service offerings and expanding […]
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