Springetts Designs Range of Hot Sauces for World of Zing

Springetts Brand Design has designed a range of new hot sauces that have just been launched in the UK by London-based speciality food brand, World of Zing. “World of Zing challenged us to add more ‘zing’ to their brand. Our starting point was a new brand essence – ‘flavour beyond ordinary’. This idea was then […]
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Springetts Unveils New Master Brand for Young’s Seafood

Design consultancy Springetts has created a new master brand for Young’s Seafood. The phased roll out of the rebrand, across all categories is the first for the specialist fish and seafood brand in over a decade. Shoppers will see the new branding on the new recipe Chip Shop range first, celebrating 30 years on Britain’s […]
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Vimto Gets New Logo and Pack Design

April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The bottles also feature a new Vimto logo – described as a […]
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