Midday Studio Creates ‘Caveman’ Branding for Primal Kitchen

London-based design studio Midday has created the branding and packaging for The Primal Kitchen, maker of the UK’s first ‘Paleo’ energy bars. Founded by nutritionist Suzie Walker, the company produces health snacks based on the caveman diet. The brief encompassed logo and pack design as well as copywriting, website and the wider visual identity. “We […]