Pearlfisher Rebrands New York’s Morris Food Truck

Pearlfisher New York has re-branded Morris, the brand behind The Morris Truck. After cooking in restaurants in both Paris and New York, Mike Jacober opened The Morris Truck in 2011, a food truck serving grilled cheese. Drawing on the familial heart of the brand – Morris is the name of Jacober’s great grandfather – Pearlfisher […]
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