Pearlfisher Creates Look for New Baby-Food Brand, ‘Sami-s-Usami’

Pearlfisher has created Sami-s-Usami, a new brand that it says will ‘revolutionise’ the Russian baby-food market. The work spans brand strategy, portfolio architecture, identity design, naming, art direction, packaging design, website design and brand communications. Sami-s-Usami, meaning ‘we are wise by ourselves’, is a new brand and range of products created by Umnitsa, one of […]