fuseproject Rebrands Biotech Company, ‘Fluidigm’

US-based biotech and life science company Fluidigm has announced a rebranding, including a completely redesigned website and industrial design approach. For the past two years, the company has been working on the project with integrated design and branding firm fuseproject, founded by industrial designer Yves Béhar. Covering industries from furniture to wearable technology, the industrial […]
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PayPal Gets Brand Refresh, Unveils New Logo Design

For the first time PayPal is unveiling a global brand platform and campaign. Called “The People Economy”, the campaign also includes a refreshed logo and identity design. The new logo has been designed with the help of Yves Béhar of industrial design and brand development firm fuseproject. “We focused on two key themes for design: […]
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