Fuel Cell System Manufacturing Reveals Company Logo

Fuel Cell System Manufacturing, the joint venture company established by General Motors and Honda for the production of advanced hydrogen fuel cell systems, has revealed its company logo. Announced back in January this year, FCSM is claimed to be the car industry’s first joint venture formed to mass-produce hydrogen fuel cell systems. Production is expected […]
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Volvo Teases Logo Design of New Electric Car Brand

Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
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Opel Unveils New Logo Design

Carmaker Opel has unveiled an updated logo design as well a new brand credo dubbed “The Future is Everyone’s”. The brand refresh comes just a few months after the German manufacturer, which sells its cars under the Vauxhall badge in the UK, was bought out from General Motors by France’s Peugeot-Citroën group for US$2.2 billion. […]
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SEAT Launches Contest to Find Name for Its New SUV

SEAT is seeking a name for its new seven-seater SUV that is set to go on sale in 2018. The Spanish brand has launched a contest for the public to submit proposals and vote for the name of the new car, which will be positioned one segment above the Ateca SUV. The main criteria is that the […]
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Greenspace Creates ‘Go Do’ Branding for Kibo Motorcycles

Described as a “social mobility enterprise”, Kibo Africa is a new motorcycle startup founded by Dutch economist and entrepreneur, Huib van de Grijspaard. The business was founded following trips to Kenya, where Huib says he was impressed by the importance of the motorcycle and how it “revolutionises” the way people go about daily chores. The […]
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Hyundai Reveals Name and Logo of New Car

Hyundai has revealed the name and logo of its new sub-compact SUV: The all-new Kona. The name continues Hyundai’s SUV naming strategy and is derived from the Kona district on the Island of Hawaii, or the Big Island of Hawaii as it is also known. “The island’s energetic image and unique lifestyle matches the all-new […]
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Aston Martin Launches New ‘AMR’ Performance Brand

Aston Martin has chosen this year’s Geneva motor show to launch AMR – a new performance sub-brand that company bosses say will strengthen the connection between its road and race cars. Akin to AMG and Mercedes, AMR derivatives are now being planned for every core model in the Aston Martin range; these will also include […]
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