General Motors Updates Logo for New EV Era

General Motors has debuted a new logo as part of a comprehensive marketing campaign dubbed “Everybody In” that is aimed at accelerating the mass adoption of electric vehicles. The American car manufacturer says the new brand identity is designed for a digital-first environment, with the refreshed logo described as having a “more modern and vibrant […]

Mazda at 100 – a History of the Japanese Car Brand’s Logo

Mazda started life on the 30th January 1920, as the Toyo Cork Kogyo Company producing cork for gaskets, insulation, and cushioning material. It was not until 1931 that the first vehicle rolled off the production line – the Mazda-Go three-wheel truck and it was another 29 years before Mazda produced its first proper car – […]

McLaren Reveals Name and Logo of New Hybrid Supercar

Luxury supercar manufacturer McLaren has announced the name and logo of its forthcoming hybrid-powered model. The new “Artura” is set to become the British brand’s first high-performance hybrid series production supercar, building on the expertise in electrification first showcased in the McLaren P1 hybrid unveiled back in 2012 and more recently the Speedtail hyper-GT, which […]
[READ MORE] Unveils New Logo Designed by Pininfarina

Global car news and reviews website has introduced a new logo designed by famed Italian automotive design studio, Pininfarina. The shape of the logo has been revised, specifically the square, which has now been replaced by a circle. The updated “.com” also includes the flag of each of the web magazine’s 10 international editions, […]

Vauxhall Unveils New Logo Design

British car brand Vauxhall has revealed an all-new logo design, presenting what it says is a “confidently British” reworking of its famous griffin emblem. Specific changes to the logo include a move away from the 3D metallic texture that has been present since 2008, in favour of a flat minimalist design, optimised no doubt for […]

Peugeot Sport Reveals New Logo Design

Carmaker Peugeot has unveiled a new logo for its motorsport division ahead of this year’s famous 24 Hours of Le Mans endurance race that gets underway at the Circuit de la Sarthe in France this coming Saturday. The new visual identity of Peugeot Sport is designed to align with the graphic elements of the French […]

Rolls-Royce Unveils New Identity Design

World-famous luxury car brand Rolls-Royce has today unveiled a new brand identity with design by Pentagram. The British brand says it appointed Marina Willer, partner at Pentagram, to create a new look that would appeal to a younger demographic, particularly as the marque’s clients have decreased to an average age of just 43 in recent […]