Chinese Carmaker Baojun Reveals New ‘Premium’ Logo

SAIC-GM-Wuling, a joint venture between American car manufacturer General Motors and China’s state-owned SAIC Motor, has introduced a new logo design for its Baojun sub-brand. The so-called “Diamond Badge” will be applied to all upper-level ‘premium’ cars, starting with the Baojun RS-5 SUV (pictured below), which is expected to be launched in the first quarter […]
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China’s Geely Launches New Electric Car Brand – ‘Geometry’

Geely, currently the biggest car manufacturer in China, has launched a new ‘premium’ all-electric vehicle brand. Called “Geometry”, the new mark has plans to launch 10 pure electric models by 2025, targeting multiple segments including saloons, SUVs, crossovers, and MPVs. The first model, dubbed “Geometry A”, has this week made its official global public debut […]
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Gulf Oil Reveals New Logo and Retail Identity

Gulf Oil has revealed plans to introduce a new retail fuel image, which includes a refresh of the famous petroleum brand’s round-shaped logo. Company bosses say the new look will appeal to the consumer’s eye thanks to brighter variations of the classic Gulf colours, a “friendlier” typeface, and “warm gradient sun imagery”. “Our consumers and […]
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Pentagram Updates Rolls-Royce Logo for the Digital Era

Design agency Pentagram has refreshed the logo and brand identity for Rolls-Royce in an effort to bring “visual continuity across geographies and business channels”. The famous British car marque was originally founded in 1906 by Charles Rolls and Henry Royce. During World War I the company also entered into aero engine manufacturing. Although the car […]
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GFG Style Reveals Name and Logo of New Concept Car

Italian car design studio GFG Style, which is led by legendary Italdesign founder Giorgetto Giugiaro and his son Fabrizio, has revealed the name and logo for its forthcoming concept car. Previewed in a teaser image released just today, the all-electric luxury SUV will be called “Kangaroo”. Featuring two seats, four-wheel drive and four-wheel steering, it […]
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New Toyota Supra Gets Racetrack-Inspired Logo Design

Japanese carmaker Toyota has unveiled its all-new Supra, with the iconic sports car making a comeback after nearly two decades. The 2020 Toyota GR Supra made its official global debut this week at the 2019 Detroit Auto Show, returning to the U.S. market following a hiatus of 21 years – and when it arrives in […]
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Citroën Reveals Special Logo Design to Mark Centenary

French car manufacturer Citroën has unveiled a special logo design to mark its upcoming centenary. With the first Citroën in history – the Type A (which also happened to be the world’s first mass-produced front wheel drive car) – having been launched by company founder André Citroën in Paris in June 1919, the brand will […]
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