McLaren Reveals Name and Logo of New Luxury Hypercar

McLaren has informed the 106 customers fortunate enough to have reserved an example of the car they previously knew only as BP23 that it will be named “Speedtail”. The British brand’s next entrant to its Ultimate Series, the Speedtail it is claimed will achieve the highest top speed of any McLaren yet, with the capability […]
[READ MORE]

Bugatti Unveils Name and Logo of New £4M+ Supercar

Bugatti has announced it is working on a new £4.4 million luxury supercar that will be strictly limited to only 40 units. Ahead of the car’s reveal later on this summer at the “The Quail – A Motorsports Gathering” event in California, the French manufacturer has this week unveiled the official name of the new […]
[READ MORE]

Volvo Unveils Name and Logo of New Mobility Brand

Volvo has revealed the name and logo of a new brand that the Swedish carmaker says will expand its global mobility operations by providing “on-demand” access to cars and services through a special app. Dubbed simply “M”, and set to debut in Sweden and the US in the spring of 2019, the new service is […]
[READ MORE]

Carter Wong Rebrands Protean Electric

Electric automotive technology company Protean Electric has unveiled a new logo and identity designed by London-based studio Carter Wong. The agency was first approached by Protean back in 2017, as the business sought to overhaul its identity that was deemed to be lacking “structure and clarity”. “The previous visual identity was a little tired and had struggled […]
[READ MORE]

‘VinFast’, Vietnam’s First Ever Carmaker, Unveils Logo

VinFast, which is setting out to become Vietnam’s first volume car manufacturer, has revealed its new logo ahead of the brand’s official global launch at the 2018 Paris Motor Show in October. As a member of Vingroup, which is currently both the largest real-estate company and largest private enterprise in Vietnam, VinFast’s aim is to […]
[READ MORE]

Brabham Is Back with Logo and Identity by SomeOne

SomeOne has created the logo and identity for newly revived British sportscar brand, Brabham Automotive. Originally founded in 1960 as a partnership between racing driver Jack Brabham and car designer Ron Tauranac, the brand notched up multiple Formula One victories during a 30 year stretch in motorsport that eventually came to an end in the […]
[READ MORE]

Zero Motorcycles Reveals All-New Logo Design

Electric motorbike brand Zero Motorcycles has this week introduced an all-new logo, with the updated design featuring a new symbol as well as revised typography for the accompanying wordmark. The refreshed marque replaces the previous so-called “Z Road” design, which was first introduced by the American manufacturer towards the end of 2013. Ditching the ‘flat’ style of […]
[READ MORE]