SEAT Reveals Nine Names Shortlisted for New Car

Nine names, from a total of 10,130, have been selected by SEAT in the latest step of its #SEATseekingName initiative. The campaign was launched earlier in the year to find a name for the Spanish car brand’s future third SUV model, which will go on sale in 2018. The shortlisted place names, all taken from […]
[READ MORE]

Cadillac Launches New Luxury Car Subscription Service – ‘BOOK by Cadillac’

American carmaker Cadillac has launched what it claims is the first-of-its kind luxury vehicle subscription service. Dubbed “BOOK by Cadillac”, the service gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. For a flat monthly fee of $1500, members will have app-enabled on-demand access to the latest premium trim […]
[READ MORE]

Fuel Cell System Manufacturing Reveals Company Logo

Fuel Cell System Manufacturing, the joint venture company established by General Motors and Honda for the production of advanced hydrogen fuel cell systems, has revealed its company logo. Announced back in January this year, FCSM is claimed to be the car industry’s first joint venture formed to mass-produce hydrogen fuel cell systems. Production is expected […]
[READ MORE]

Volvo Teases Logo Design of New Electric Car Brand

Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
[READ MORE]

Opel Unveils New Logo Design

Carmaker Opel has unveiled an updated logo design as well a new brand credo dubbed “The Future is Everyone’s”. The brand refresh comes just a few months after the German manufacturer, which sells its cars under the Vauxhall badge in the UK, was bought out from General Motors by France’s Peugeot-Citroën group for US$2.2 billion. […]
[READ MORE]

SEAT Launches Contest to Find Name for Its New SUV

SEAT is seeking a name for its new seven-seater SUV that is set to go on sale in 2018. The Spanish brand has launched a contest for the public to submit proposals and vote for the name of the new car, which will be positioned one segment above the Ateca SUV. The main criteria is that the […]
[READ MORE]

Greenspace Creates ‘Go Do’ Branding for Kibo Motorcycles

Described as a “social mobility enterprise”, Kibo Africa is a new motorcycle startup founded by Dutch economist and entrepreneur, Huib van de Grijspaard. The business was founded following trips to Kenya, where Huib says he was impressed by the importance of the motorcycle and how it “revolutionises” the way people go about daily chores. The […]
[READ MORE]