Car Portal Edmunds Debuts New Logo Design

U.S. car shopping portal Edmunds has unveiled a refreshed logo design as well as a new website. The launch marks the first time it has changed its logo this century. The company is also dropping the “.com” from its name, and will now be known simply as “Edmunds”. Design-wise, the updated logo sees the revised […]
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NASCAR Reveals New Logo, Premier Series Name

NASCAR has unveiled a new official brand identity which will replace the bar mark used by the motorsport company since 1976. As the first logo update in four decades, the new design incorporates elements of each of the brand’s previous marks, including the red, yellow and blue colouring from the first three marks, respectively, and […]
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Google Unveils New Driverless Car Branding

Internet giant Google has announced that its self-driving car project is branching out as a separate company, called Waymo. The new business will aim to build on autonomous technology developed over eight years in Google’s labs. In October last year, Google completed the world’s first fully-self driven car ride. “Waymo stands for a new way […]
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Electric Car Company Changes Name, Reveals All-New Car

US electric car company Atieva has changed its name to Lucid Motors. As well as announcing a change to its identity, the California-based startup has also revealed a new luxury saloon vehicle. Dubbed “Air”, the prototype car is claimed to deliver a range of 400 miles while also generating 986 bhp. Its lithium-ion battery cells […]
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Volkswagen Unveils New Mobility Services Brand – MOIA

Volkswagen has today officially launched its new mobility services company at the “Tech Crunch Disrupt” technology event in London. MOIA will be dedicated to delivering ride-hailing and car-sharing services in highly urbanised city centres using purpose-built electric cars such as the Budd-E microbus concept that Volkswagen revealed back in January at this year’s Consumer Electronics Show. The automotive […]
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NextEV Launches New Electric Car Brand, ‘NIO’

Eelectric car company NextEV has unveiled a new sub-brand, NIO, at a special launch event at the Saatchi Gallery in London. The Chinese-backed carmaker simultaneously revealed an all-new electric supercar, the NIO EP9, which is claimed to have set a new lap record at the Nürburgring Nordschliefe to become the fastest electric car in the […]
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Name of All-New Vauxhall Model Revealed

Vauxhall’s new Mokka X will be joined by a new crossover sibling early next year, as the trend for crossover and SUV products continues to grow in the UK. Named the Crossland X, the small-sized SUV newcomer will be one of five new models to join Vauxhall’s growing line-up for 2017. “The Crossland X will sit […]
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