Pentagram Creates Pixelated Logo for Fintech Company, Droit

Pentagram has created the new logo and branding for global financial technology company, Droit. The refreshed identity, which also encompasses messaging, tone of voice, and website design, aims to capture the dynamic aspect of Driot’s main product platform, namely, Droit Adept. The latter is described as a real-time trade compliance engine for the financial markets […]
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DuPont Reveals New Logo Design

American chemicals giant DuPont has unveiled a new global brand identity and logo design as part of a company restructuring plan. The U.S. manufacturer, which is famous for having created products such as Kevlar and Teflon, merged in 2017 with the Dow Chemical Company to create DowDuPont. The latter is now scheduled to be split into three independent […]
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Hulsbosch Unveils New Logo and Branding for APN Outdoor

Brand and design consultancy Hulsbosch has created the new logo and identity for APN Outdoor, which is said to be the most established and largest outdoor advertising business in both Australia and New Zealand. To support the brand identity makeover, APN Outdoor and Hulsbosch say they conducted multiple stakeholder interviews with a broad cross-section of internal and […]
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Lavu Unveils New Logo and Branding

Lavu, which is said to be the world’s leading mobile point-of-sale (mPOS) system for restaurants and bars, has revealed a new logo design as part of a branding refresh. Founded in 2010 and headquartered in Albuquerque, New Mexico, the company provides mobile and cloud-based iPad POS solutions not only for restaurants and bars, but also […]
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P&W Brands ‘Blend Group’ Hospitality Company

London-based agency Pemberton & Whitefoord has created the logo and identity for new hospitality company, Blend Group. The latter is claimed to deliver high-end, tailor-made corporate hospitality experiences at live events such as the F1 Grand Prix, International Test Cricket and Premier League football matches. “The sophisticated branding reflects Blend Group’s ability to unite disparate facets […]
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BCR Reveals New Logo as Part of Major Rebranding Rollout

BCR, a Florida-headquartered clean-technology company that is involved in the water and wastewater treatment industries, has announced it will be rolling out a major repositioning and brand refresh this spring, which parallels a recently announced expansion to provide its biosolids treatment technologies across North America. “BCR’s new brand and repositioning is an important part of […]
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Expedia Reveals New Name and Logo Design

Expedia Group, formerly Expedia, has announced that it has changed its corporate name from “Expedia, Inc.” to “Expedia Group, Inc.”. The name change is also accompanied by an updated logo design created by Pentagram, which sees the introduction of a small-case letter “e” as the brand’s central mark. It is believed the new logo has […]
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