Expedia Reveals New Name and Logo Design

Expedia Group, formerly Expedia, has announced that it has changed its corporate name from “Expedia, Inc.” to “Expedia Group, Inc.”. The name change is also accompanied by an updated logo design that sees the introduction of a small-case letter “e” as the brand’s central mark. It is believed the new logo has been introduced in […]
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Data Specialist ‘Wavemetrix’ Gets New Look by BTL Brands

Branding agency BTL Brands has rebranded Wavemetrix, a London-based technology company that specialises in data intelligence for the movie and entertainment industry. The agency was responsible for creating Wavemetrix’s original branding in 2011, but felt the identity had become “too generic” and needed updating to mirror the company’s growth in recent years. “Back then the […]
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Hoare Lea Unveils New Logo and Branding by Mr B & Friends

Engineering consultancy Hoare Lea has unveiled a new brand created by Bristol-based agency, Mr B & Friends. With a turnover of approximately £80 million, more than 800 employees, and 62 partners, Hoare Lea has worked on high-profile projects across the world, including Heathrow Airport’s new terminal 2A, the Royal Birmingham Conservatoire, Oxford Westgate shopping centre, […]
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Law Firm ‘Kramer Levin’ Unveils New Logo Design by CSA

Branding and design consultancy Carbone Smolan Agency (CSA) has unveiled the new corporate identity for New York law firm, Kramer Levin Naftalis & Frankel LLP (Kramer Levin). The new “KL Mark” is the foundation for Kramer Levin’s refreshed logo and visual system, which incorporates the initials of the firm’s common name. CSA says this signals […]
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Green Textile Rebrands with New Name and Logo

After more than 75 years, American company Green Textile is rebranding to Signet Mills. While ownership remains the same, bosses at the South Carolina-headquartered business say the rebrand aims to align the company’s name with its “value proposition”. “The new branding is built around the concept of signet rings, used for thousands of years as a […]
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Outboard Manufacturer Tohatsu Unveils New Logo Design

Japanese outboard manufacturer Tohatsu has revealed an all-new logo design at the 57th Genoa International Boat Show held in Genova, Italy. The refreshed logo, dubbed “Blue Wings”, is also accompanied by a new tagline called “Feel the Wind”. Both form part of the company’s new global brand campaign, which is in turn based on a […]
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Smith & Milton Rebrands the Chartered Insurance Institute

Smith & Milton has rebranded the Chartered Insurance Institute (CII), which serves as the UK’s premier professional body for the insurance and financial planning professions. With more than 125,000 members in over 150 countries, the CII is claimed to be the world’s largest professional body dedicated to these sectors. In January 2016, the CII conducted a […]
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