Mr B & Friends Rebrands TechBenefits

Brand and digital agency Mr B & Friends has developed a refreshed identity and responsive ecommerce site for employee benefits provider TechBenefits. Mr B & Friends says it explored different ideas for the brand, working collaboratively with the TechBenefits team, before developing the brand idea and proposition of “sacrifice nothing”. Overseen by design director Sheena […]
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Mövenpick Hotels & Resorts Reveals New Corporate Identity

The London office of strategic brand and packaging design agency Bulletproof has created a new corporate identity for Swiss hotel chain Mövenpick Hotels & Resorts. The new identity will be seen across all external brand communications, inside over 80 hotels across Europe, Africa, the Middle East and Asia, as well as across the wider Mövenpick Group. […]
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Industry Brands New UAE Digital Bank ‘CBD NOW’

Brand consultancy Industry has created the logo and identity for CBD NOW, a new digital bank being launched in the new year by the Commercial Bank of Dubai. Said to be the first digital bank to market in the United Arab Emirates, the logo is accompanied by the strapline ‘Love the Moment’, which the designers claim emphasises “the empowerment […]
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LD Products Reveals New Logo and Package Design

LD Products, said to be one of the largest online retailers of ink cartridges, toner and office supplies in the USA, has introduced a new company logo and package design. The new look was first announced at a company meeting earlier this year before making its way onto packaging and the company’s website in recent […]
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Kodak Goes Back to the 1970s for New Logo Design

Kodak has refreshed its corporate logo for the first time in 10 years. Created by New York-based studio Work-Order, the new design returns to the 1970s for inspiration. The updated mark is based on the American brand’s first-ever formal “symbol”, namely, a red ‘K’ set against a yellow backdrop, which was designed back in 1971 […]
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Xerox Unveils Conduent’s New Global Brand Identity

Xerox has announced the latest development in its plan to separate into two independent, publicly-traded companies – unveiling the global brand identity of Conduent, the soon-to-be dedicated business process services company. The famous printer and photocopier manufacturer has therefore revealed the typeface treatment and logo Conduent will be adopting after it officially separates on January 1, 2017. […]
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Qualidigm Healthcare Unveils New Logo Design

Qualidigm, the national healthcare consulting company based in Connecticut in the USA, has revealed a new logo and redesigned website. Along with a more modern font, the refreshed logo mark is composed of ten triangles, using a new green corporate colour palate. The triangles are claimed to represent Delta (4th letter of the Greek alphabet), symbolising “change” in scientific […]
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