Port of Houston Authority Rebrands as Port Houston

The Port of Houston Authority will now be marketed as Port Houston, with the adoption of a new brand and logo design. For over a 100 years, the port has owned and operated the public wharves and terminals of the Port of Houston – said to be the USA’s largest port for foreign waterborne tonnage […]
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Industry Creates Identity for New Maritime Brand Gas4Sea

Global brand consultancy Industry has developed a brand positioning and identity for Gas4Sea. ENGIE, Mitsubishi Corporation and NYK Line have launched Gas4Sea as the single voice to the market for their joint global marketing approach of liquefied natural gas (LNG) as a maritime fuel via ship-to-ship transfer. “In its first foray into the maritime sector, […]
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Studio Blackburn Creates Brand Identity for OPC Distribution

Creative agency Studio Blackburn has designed a brand identity for luxury cycling company, OPC Distribution. OPC Distribution is the brainchild of Matt Prior and Simon Chappell who say they want to be the foremost British distributor of luxury grade products for the discerning cyclist. Simon and Matt therefore tasked Studio Blackburn to create a brand […]
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Greenspace Creates Identity for Car Sharing Club ‘BeeZero’

Design agency Greenspace has created the brand and marketing strategy for an all new hydrogen powered, zero-emissions car-sharing service being launched by German energy company Linde – said to be one of the world’s largest produces of H2O. “Through the close working collaboration with the Linde team, we developed the name ‘BeeZero’ to be the […]
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WOW Yachts Rebrands as REVL Yachts

American yacht manufacturer WOW Yachts has rebranded as REVL Yachts. Owner Claudia Potamkin and captain Sandra Yawn say the name celebrates the spirit of “Iconic Americana”. “Inspired by the small cities, port towns, marinas and waterways that Potamkin and Yawn have cruised during their ‘Global Oceans, Inc.’ years of chartering, they decided they wanted to […]
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Elon Musk’s Hyperloop Transport System Gets New Logo

Elon Musk’s high-speed transportation system known as the Hyperloop has been given an official brand makeover. The project has also received $80 million in funding this week. The supersonic pod-based transport system, which aims to carry passengers from San Francisco to Los Angeles in only 30 minutes, has been renamed Hyperloop One. The new logotype […]
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Pentagram Creates Identity for Brooklyn Queens Connector

Pentagram has created the identity for a proposed streetcar linking the New York waterfront from Brooklyn to Queens. The BQX streetcar is said to be a landmark initiative for New York. Projected to serve more than 15 million annual riders by 2035, the line represents the first new rail system since the subway began service […]
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