Marenco Swisshelicopter Unveils New Name and Logo

Marenco Swisshelicopter (MSH), the Swiss helicopter manufacturer, has unveiled its new name, logo and brand design. During a special inauguration event held at its recently completed corporate-come-engineering facility, the company’s CEO, Andreas Loewenstein, introduced “Kopter” to customers, suppliers, partners and staff. “Our new name provides us with immediate recognition. It allows us to own a […]
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Bell Helicopter Rebrands to ‘Bell’, Reveals New Logo Design

Major global aircraft manufacturer Bell Helicopter has revealed it has rebranded to be known as simply “Bell”. The American company teamed up with design consultancy FutureBrand to complete its first rebranding since aerospace giant Textron purchased the defense businesses of Bell Aircraft Corporation in 1960 some of which became Bell Helicopter. “Bell has always been […]
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AxleTech International Reveals New Name and Logo Design

Axletech International, a U.S. manufacturer of axles and chassis equipment for heavy-duty trucks, has refreshed its identity with a new name and brand mark. With industrial roots going all the way back to 1919, the business has seen multipile changes in the form of name, ownership and acquisitions over the past 100 years. However, as […]
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Lufthansa Reveals New Logo and Branding

German airline Lufthansa has officially revealed its new brand design. The most visible change is the new aircraft livery. In front of more than 3,000 guests in Frankfurt and Munich, the company officially presented a Boeing 747-8 and an Airbus A321 with the new design. “Lufthansa has changed and is more modern and successful than […]
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Virgin Voyages’ Cruise Ships to Wear Mermaid Logo

Virgin Voyages, the cruise line division of Richard Branson’s Virgin Group, has teased the design of its new ship. The reveal took place at a special keel laying ceremony for the first of three ships at Fincantieri’s shipyard in Genoa, Italy. Although the inaugural ship remains unnamed as yet, the trio of seafaring cruisers have […]
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India’s First Bullet Train Gets ‘Cheetah’ Logo

The logo of India’s first ever bullet train, which will run between the historic cities of Ahmedabad and Mumbai, has been officially revealed. The design, which features a blue-coloured cheetah enclosed within a red train carriage, can already be seen displayed on the website of the National High Speed Rail Corporation Limited (NHSRCL), the company in […]
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First Air Unveils New Logo and Livery

First Air, Canada’s northern airline, has revealed a total makeover of its brand after 71 years. The updated identity features a modern version of the iconic Arctic symbol, the Inuksuk. The company says it wants the new look to be representative of the people and land of the Arctic. Members of the Inuit community are also said […]
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