SomeOne has created the new strategy, name and branding for what is claimed to be one of the most important projects currently in development in the south of England. When complete, Devonshire Park complex, which is said to be the biggest scheme Eastbourne Borough Council has ever embarked on, will aim to become a nationally […]
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Air Canada has unveiled a new livery for its entire fleet, as well as new uniforms for its employees. The company’s fleet of 300 mainline and regional aircraft are currently being repainted in a black and white design that highlights its famous red maple leaf encircled ensign, or “rondelle,” which returns to the tail of […]
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Pentagram’s Marina Willer and her team have created the new visual identity for MTV World Creative Studio – MTV’s in-house design department. Based in Buenos Aires and Stockholm, the studio’s work involves creating everything from websites to short films, on-air graphics, video games and commercials. Pentagram says it was briefed to come up with a […]
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B&B studio has created a new identity and packaging for British food brand, Higgidy. The all-new look is based around the strategic positioning of ‘the best food always looks a bit Higgidy’, which the designers claim celebrates the hand-finished nature of Higgidy’s pies and quiches. The packaging design for the brand’s 33 pies, quiches and sausage […]
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U.S. cable TV channel Bravo has unveiled a new logo design as well as a revamped “only on Bravo” jingle following an on-air and digital refresh. Its speech bubble-inspired logo, with the letters now all rendered in lowercase, is part of a so-called “neutralised imaging” strategy, which company bosses say will attract more male viewers. […]
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SomeOne has created the identity for ‘The Lovely Clinic’, which is set to become the new name and brand for a beauty consultancy founded and run by prominent aesthetic practitioner, Dr Sarah Tonks. The agency says it was inspired by the “transformative” nature of cosmetic treatments when developing the new look and strategy for the Chelsea-based clinic. “‘It’s […]
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American fashion brand Calvin Klein has revealed an all-new logo design, with the company’s creative boss, Raf Simons, stating that it is “a return to the spirit of the original” and that it acknowledges “the founder and foundations of the fashion house.” The refreshed wordmark, which sees all caps replacing the lower-case lettering of the […]
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