The New York office of strategic branding agency Bulletproof has created a new identity and packaging design for GREEN & BLACK’S. Owned by Mondelēz International, the ‘premium’ chocolate brand originally launched in the UK in 1991. Bulletproof was enlisted in January 2016 to create a “vibrant and cohesive” look for its new Pure Dark and […]
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Offthetopofmyhead has created the new logo and graphic identity for Irish coffee brand, McCabe’s. The latter is said to be one of the original coffee roasters in Ireland; their first roastery was set up by Clive McCabe in 1997 and they’ve expanded since Stephen McCabe took over the business from his father. While Offthetopofmyhead designed the new […]
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Ragged Edge has rebranded Zego, an insurance company that describes itself as a pay-as-you-go insurance platform for drivers working in the so-called “gig economy”. The latter accounts for approximately five million workers in the UK, most of whom are classified as “independent contractors” working flexible hours, and who often communicate with “employers” only via an app or email. […]
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SomeOne has created the visual and verbal branding for London’s King’s Cross, which is being described as the city’s “most exciting creative quarter”. The neighbourhood is currently home to Google’s new headquarters as well as prominent arts university Central Saint Martins. King’s Cross also hosted this year’s Designjunction, which formed part of the London Design Festival. […]
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Insomniac Games, the American video game developer behind such titles as Ratchet & Clank, Sunset Overdrive and the upcoming Spider-Man game for PlayStation 4, has unveiled an all-new logo design. Having started life as “Xtreme Software” back in the mid-1990s, the new, more minimalist brand mark represents the first update to the studio’s logo in […]
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Japanese outboard manufacturer Tohatsu has revealed an all-new logo design at the 57th Genoa International Boat Show held in Genova, Italy. The refreshed logo, dubbed “Blue Wings”, is also accompanied by a new tagline called “Feel the Wind”. Both form part of the company’s new global brand campaign, which is in turn based on a […]
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The Renault-Nissan-Mitsubishi Alliance has revealed a new logo design, which the Franco-Japanese car conglomerate says symbolises both growth and renewed cooperation between the individual member companies. Created as a joint effort by Groupe Renault, Nissan Design and Mitsubishi, the refreshed logo features two key elements, namely, an arch that “symbolises the cultural, technological, financial and […]
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