Leeds-based creative agency Robot Food has rebranded online sports nutrition company bulk – for the third time. With the business reportedly set to break £100m revenue in 2021, the strategic reposition and rebrand is designed to broaden the company’s appeal beyond its current customer base of avid gym-goers. Hence the decision to drop ‘Powders’ from […]
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Kia has unveiled its new corporate logo and global brand slogan, which the Korean carmaker says signifies a “bold transformation” that will help it to achieve “a leadership position in the future mobility industry”. “The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The […]
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Beauty supplier, WWP Beauty has officially unveiled its revamped brand, complete with a new logo design, new website, and a redefined message and business outlook. The Los Angeles-headquartered company, which claims to have experienced record growth in 2020 despite the pandemic, provides a formulation, packaging, accessories, design, engineering, and in-house manufacturing service to the global […]
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Branding and design studio Gretel has created the logo and identity for POPL, the newly opened burger spot from the team behind well-known Copenhagen restaurant, noma. Opened at the start of this month in the city’s Christianshavn neighbourhood, POPL was reportedly inspired by noma’s summer burger season earlier in the year, and is centred around […]
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Personica, a marketing and analytics platform created specifically for restaurants, has launched its new identity, changed from its former brand Fishbowl. Founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests, the Fishbowl brand claims to have invented the “eClub” – effectively an email marketing […]
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Branding and experience design agency handsome has relaunched with a new logo and identity. However, the refresh is claimed to go beyond exterior branding, representing a new “future-facing approach” to design and technology consulting in which “humanity, culture and emotion” are at the centre of the company’s design practice and client relationships. “I believe that […]
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Acrisure, said to be one of the world’s top-10 insurance brokers, has unveiled its new logo and brand identity, which is claimed to support the company’s drive “to become the most tech-enabled insurance broker in the world”. Visually, Acrisure’s new logo is an evolution of its legacy mark while it also acknowledges the brand’s efforts […]
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