World Sailing Reveals New Logo Design

The global governing body for sailing has unveiled a new logo design as part of a revised “strategic positioning” that aims to create a “fresh and modern brand identity”. The latest development comes after World Sailing renamed itself from its previous incarnation – the International Sailing Federation (ISAF) – at the end of last year […]
[READ MORE]

Pentagram Creates ‘Utilitarian’ Identity for OpenView

Pentagram’s Natasha Jen and her team have developed a new brand strategy and identity for OpenView, a Boston-based venture capital firm that exclusively invests in emerging software companies. The designers worked with the company to develop everything from their brand positioning and tone of voice, to a new wordmark and custom fonts, to the website […]
[READ MORE]

Coley Porter Bell Updates Logo and Packaging for Jordans

Breakfast cereal brand Jordans has revealed the new packaging design for its Granola range. Hitting the shelves this month, the British manufacturer tasked branding consultancy Coley Porter Bell to develop the new look. “Jordans wanted to build on its heritage and straightforward approach to making Granola with the best tasting natural ingredients, whilst keeping the […]
[READ MORE]

Xerox Unveils Conduent’s New Global Brand Identity

Xerox has announced the latest development in its plan to separate into two independent, publicly-traded companies – unveiling the global brand identity of Conduent, the soon-to-be dedicated business process services company. The famous printer and photocopier manufacturer has therefore revealed the typeface treatment and logo Conduent will be adopting after it officially separates on January 1, 2017. […]
[READ MORE]

Siegel+Gale Develops New Look for Andrews Property Group

Global brand strategy, design and experience firm Siegel+Gale has announced the completion of a refreshed brand platform and visual identity for Andrews Property Group. The property company, which was originally established in 1946, currently has 80 offices located throughout the South of England. However, facing an ever-changing marketplace – and a brand identity that hadn’t been reviewed […]
[READ MORE]

Las Vegas Reveals New City Logo

For the first time since 1979, the city of Las Vegas has a new logo. The new mark was officially unveiled last week at a Las Vegas City Council meeting. It will be used throughout the city on all new signage, workwear, vehicles, online and digital media as well as in all collateral and promotional materials. […]
[READ MORE]

Qualidigm Healthcare Unveils New Logo Design

Qualidigm, the national healthcare consulting company based in Connecticut in the USA, has revealed a new logo and redesigned website. Along with a more modern font, the refreshed logo mark is composed of ten triangles, using a new green corporate colour palate. The triangles are claimed to represent Delta (4th letter of the Greek alphabet), symbolising “change” in scientific […]
[READ MORE]