Western United FC Reveal Logo and Kit

Western United FC have revealed their logo and kit design ahead of the club’s debut season in Australia’s premier football league, known as the Hyundai A-League. The club says it consulted with fans “for several months” before eventually selecting a design that adopts the letter ‘W’ as the central design element. “We have listened to […]
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Connacht Rugby Unveils Refreshed Logo and Kit Design

Irish rugby team Connacht has revealed a new logo design as part of a brand refresh. The redesigned logo was officially unveiled during the launch of the 2019/20 Connacht home kit, which also features branding for Australian sportswear label BLK Sport (the kit’s manufacturer) and Irish sports store chain Elverys. “The new logo strongly reflects […]
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Denver Nuggets Reveal New Logo and Uniforms

The Denver Nuggets have unveiled an evolved brand identity that includes five different logos, a new colour palette, and three updated uniforms. The new marks and apparel, designed by Nuggets staffers in conjunction with Nike, are claimed to visually acknowledge the American basketball team’s past, and form part of a rebranding effort that is described […]
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Bristol Rugby Relaunches with New Logo by Mr B & Friends

Bristol Rugby has relaunched as Bristol Bears with a new logo, following promotion to the English Premiership this season. Created by brand agency Mr B & Friends, the new logo is said to be part of a move by the club to appeal to a broader fan base, with the aim of attracting a new […]
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Bruce Mau Design Creates New Brand Identity for ASICS Tiger

Design firm Bruce Mau Design (BMD) has revealed a new brand identity for ASICS Tiger that it says brings a contemporary take on the company’s logo. “We wanted to evolve the core of the brand’s heritage. To achieve this, we designed a bold graphic type that can be broken apart and layered over images,” says […]
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Soccer Team D.C. United Unveils New Logo Design

American soccer team D.C. United has unveiled a new logo design for only the second time in the club’s history. The Washington-based team’s updated crest is being described as an “evolution” of the original design that was unveiled after the 1997 season. United says it conducted “thorough” market research two years ago on the current […]
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Aesop Agency Create New Logo and Identity for Andy Murray

Aesop has created an identity for Andy Murray, which is being launched this week at the Australian Open 2015. The launch of the identity coincides with the announcement of the tennis star’s new apparel sponsor Under Armour. The identity is initially set to be featured on his on-court bag and training t-shirts at the Australian […]
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