COLLINS Rebrands the San Francisco Symphony

Strategy, design, and communications consultancy COLLINS has created the new logo and identity for the award-winning San Francisco Symphony. The 108-year orchestra has been reimagined for the future as part of efforts to broaden its reach to more diverse audiences “Music is one of humanity’s most powerful creations – it meets us at our emotional […]
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Designer Marçal Prats Rebrands the Barcelona Century Hotel

Spanish designer Marçal Prats has rebranded Barcelona Century, a hotel located in the famous L’Eixample district of Barcelona. Pronounced ‘lay-sham-pluh’ and meaning, literally, “extension” in the Catalan language, L’Eixample was constructed in the late 19th and early 20th centuries and is therefore considered to be the ‘newer’ part of Barcelona. As one of the earliest examples […]
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Renault Logo History: 117 Years of Brand Identity

In 2015, Renault has deployed what it likes to call “a new brand universe”. The French carmaker updated its brand identity with a new logo and a new brand signature dubbed ‘Renault – Passion for life’ earlier in April of this year. A logo is a key component of corporate identity, and Renault is often […]
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