Without Brands New Asian Food Line, ‘Kelly Loves’

London-based studio Without has created the logo and packaging design for new Asian food label, Kelly Loves. As the brainchild of well-known Korean food entrepreneur Kelly Choi, founder of Kelly Deli and Sushi Daily, the new product has been created “to bring wholesome Asian food to Western supermarket shelves” and to tap into the booming […]
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Bluegg Helps MasterChef Finalists Create ‘Hokkei’ Brand

Digital design company Bluegg has revealed how it’s helping a pair of MasterChef finalists ‘revolutionise’ the Chinese takeaway. The Cardiff-based consultancy created a complete brand strategy for Hokkei, the new Asian-inspired takeaway business by chefs and entrepreneurs Larkin Cen and Dale Williams. Hokkei is the result of a partnership between former lawyer Larkin and recruitment […]
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Pentagram Creates Apple Logo for NYC’s ‘Apex for Youth’

Pentagram’s Natasha Jen has designed a new identity for Apex for Youth, a non-profit organisation providing mentorships and educational programs for underserved Asian and immigrant youth in New York City. Apex’s network of volunteers is made up of working professionals who provide support in academics, social skills, and community engagement for elementary through high school […]
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