4DX and ScreenX Reveal New Logos as Part of Brand Refresh

CJ 4DPLEX, a subsidiary of South Korean cinema chain giant CJ CGV, has revealed new logos for 4DX and its sister brand ScreenX. The entertainment technology firm, which is largely known for constructing and operating multi-sensory 4D cinemas, asserts it has implemented new branding “to increase brand consistency” for both 4DX and ScreenX. Although the […]
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Theatre Branding: Skorohod

Skorohod, or “СКОРОХОД” in Russian, is a new and multifunctional venue in St. Petersburg for theatre, music performances, contemporary dance, and other such artistic endeavours. The auditorium’s identity was designed by Woomy, an emerging creative agency also based in St. Petersburg. Interestingly, the designers made it an intentional objective to avoid the use of obvious […]
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