Chad Valley Toy Range Gets New Branding by Elmwood

Global brand design consultancy Elmwood has completed its first project with multi channel retailer Argos to create a new identity for its exclusive range of toys, Chad Valley. Chad Valley is an established toy brand with over 150 years of history. Elmwood says the challenge given to its designers was to bring the brand identity […]
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Pentagram Helps Rebrand Auction House Sotheby’s

Established in 1744, Sotheby’s is one of the world’s oldest and largest auction houses, and the oldest company listed on the New York Stock Exchange. Pentagram’s Abbott Miller collaborated with Sotheby’s over a two-year period to help rebrand the company’s identity and communications, including its website, catalogues, and magazine. Miller and his team worked closely […]
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