SMART Global Holdings Reveals New Name and Logo

SMART Global Holdings has announced a rebrand, changing its name and identity to “SGH”, which the American firm says will “better symbolise its role in the SGH family of companies”. The California-headquartered outfit, which specialises in the design and manufacturing of electronics for computing, memory, and speciality LED solutions, also says the new look signifies […]
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Logitech Reveals All-New Logo Design

Logitech has revealed what it claims is the biggest brand transformation in the company’s history. The PC peripherals company says it has placed design at its core, with the rebrand reflecting a “colourful new attitude and a re-imagined logo.” Bold colours and simple designs are expected to make their mark across Logitech.com, social media, on […]
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Branding for a Software Developer: Fastomatic

Fastomatic is a specialist software development company based in Hungary. The emergence of digital technologies such as mobile apps has seen the business grow in recent times. In 2012, graphic designer Kevin Harald Campean, from Budapest, was briefed by Fastomatic to refresh the company’s logo design. For his main source of inspiration, Kevin decided to […]
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Logo for a Web Designer: Chris Martatos

Chris Martatos is a front-end web designer and developer with a skillset focused on crafting websites that provide an optimal viewing experience for end-users. Greek creative studio FX3, headed by Julien Gionis, was tasked with devising Chris’ identity. Julien merged the initials CM to create a symbol whose visual form takes inspiration from typographic elements […]
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