Logitech Reveals All-New Logo Design
Logitech has revealed what it claims is the biggest brand transformation in the company’s history.
The PC peripherals company says it has placed design at its core, with the rebrand reflecting a “colourful new attitude and a re-imagined logo.”
Bold colours and simple designs are expected to make their mark across Logitech.com, social media, on packaging and in-store displays over the coming year.
“We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences,” said Bracken Darrell, Logitech president and CEO. “We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting Design at the centre of everything we do. Our approach to design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it’s time to bring the brand forward too.”
“Logitech has undergone huge changes, so we’ve created an identity that is an expression of who we are today and who we will be moving forward,” added Alastair Curtis, chief design officer at Logitech.