British Leather Brand Tusting Unveils New Logo and Identity

London-based branding agency Straight Forward Design has created the new identity and voice for British leather goods makers, Tusting. For five generations, the family-run manufacturer has designed and created leather goods for high-end British brands such as Aston Martin and Church’s footwear. But the success of this side of the business had seen its own […]
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Big Fish Reveals New Logo and Packaging for Thomas J Fudge’s

Branding consultancy Big Fish has refreshed the logo and packaging design for British biscuit maker, Thomas J Fudge’s. The London-headquartered agency actually rebranded the over 100-year-old business back in 2012 – repositioning it at the time from “Fudges” to “Thomas J Fudge’s Remarkable Bakery”. The latest update is said to have come about as a response […]
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Barcelona Football Club Reveals New Logo Design

FC Barcelona has unveiled plans to change its crest in order to make the design more digital media-friendly. The new proposal is effectively a mild refresh – an “evolution” and not a revolution according to the club’s bosses. “Since the design was last updated in 2002, the context, society and technology have changed enormously, and […]
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Irish Olympic Brand Gets New Name and Logo

A new name and logo have been unveiled for the National Olympic Committee (NOC) of Ireland with a name change from The Olympic Council of Ireland to Olympic Federation of Ireland. A modernised Olympic crest will also be sported by the Team Ireland athletes for the first time at the Youth Olympic Games in Buenos […]
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Name and Logo Unveiled for David Beckham’s MLS team

Football icon David Beckham has officially revealed the name and logo design of his Major League Soccer team. Set to debut in the 2020 season, the team will be called Club Internacional de Futbol Miami – or Inter Miami CF for short. The name celebrates Miami as “a truly global location that welcomes and embraces […]
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French Football Gets New Logo Following World Cup Win

The French Football Federation has revealed a new logo design for the country’s national side following the team’s victory at the World Cup. With a 4-2 win in Russia against Croatia in the final, Les Bleus secured what is only their second ever World Cup title. And as a result, a new gold star has now been […]
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Gloucester Rugby Unveil New Logo Design

Gloucester Rugby are re-branding and changing their logo, following an almost year-long review which is said to have included interviews with both staff and players. The Premiership club’s CEO, Stephen Vaughan, officially announced the change at an event held earlier this week at Kingsholm Stadium. Key details of the new shield logo include a refreshed […]
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