Connacht Rugby Unveils Refreshed Logo and Kit Design

Irish rugby team Connacht has revealed a new logo design as part of a brand refresh. The redesigned logo was officially unveiled during the launch of the 2019/20 Connacht home kit, which also features branding for Australian sportswear label BLK Sport (the kit’s manufacturer) and Irish sports store chain Elverys. “The new logo strongly reflects […]
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University of Manitoba Reveals New Logo Design

The University of Manitoba has unveiled a new logo, which the Canadian educational institute says is the first step in its brand evolution. Over 7,000 students, faculty, alumni, donours and community partners are said to have been involved in the development of the new logo design, including many who participated in brand focus group sessions […]
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Mr B & Friends Gives Bristol City FC a Makeover

Branding agency Mr B & Friends has designed the new logo and identity for Bristol City FC. Following its successful rebrand of Bristol Bears rugby team in 2018, the agency was asked by Bristol Sport, the company that owns the Championship football side, to carry out the latest refresh. The club’s former crest was derived […]
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Sheraton Reveals New Logo Design

Sheraton Hotels & Resorts, Marriott International’s most global brand, has revealed a new logo that the U.S. company claims “pays homage to its past and depicts its vision for the future”. The updated design reimagines Sheraton’s famous laurel crest “as movement from the world and the energy of gathering, which point to the modernised Sheraton […]
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Durham County Cricket Club Unveils New Lion Logo Design

Durham County Cricket Club has revealed a new logo as part of a major rebranding effort ahead of the start of the 2019 County Championship season. The identity refresh also includes a change in name from “Durham County Cricket Club” to simply “Durham Cricket”, and from the “Durham Jets” to “Durham Lions” for T20 tournaments. […]
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Nashville SC Reveals New Logo Ahead of MLS Debut

Ahead of its debut in Major League Soccer (MLS) in 2020, Nashville Soccer Club has officially unveiled its new logo and identity. Founded in 2016, and currently playing in the United Soccer League (USL), the club will now be known as Nashville SC, after majority owner John Ingram and the rest of the team’s ownership […]
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British Leather Brand Tusting Unveils New Logo and Identity

London-based branding agency Straight Forward Design has created the new identity and voice for British leather goods makers, Tusting. For five generations, the family-run manufacturer has designed and created leather goods for high-end British brands such as Aston Martin and Church’s footwear. But the success of this side of the business had seen its own […]
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