& SMITH Brands New Tea Startup, ‘OFFBLAK’

OFFBLAK, a new direct-to-consumer tea brand has launched in the UK, with branding by London-based agency & SMITH. Targeted at the health-conscious Gen Z and Millennial market, which & SMITH has named ‘Generation T’, the identity adopts a “playful” look that it is further claimed moves away from existing category design codes. Working on the […]
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Pentagram Brands New Cookware Startup, ‘Great Jones’

Emily Oberman and the rest of the design team at Pentagram have created the logo and identity for new direct-to-consumer cookware company, Great Jones. The latter’s name is said to be a homage to cookbook author and editor Judith Jones, who published American chefs Julia Child and James Beard. The name also serves as a […]
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Staples Reveals New Logo Design

Office supply retailer Staples has revealed an updated logo as part of a major brand refresh. After well over a quarter-century of being known for its slanted “L” logo, the American company is introducing an all-new design that grants the staple a more prominent role, set in what is described as “a friendly and approachable” […]
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Here Design Creates New Identity for the Royal National Orthopaedic Hospital Charity

The Royal National Orthopaedic Hospital (RNOH) Charity has revealed an all-new identity created by Here Design. The charity is responsible for the fundraising and administration of donations that go towards improving the hospital’s facilities and patient care. Here Design says the strength of the charity’s identity had become diluted over time as a result of […]
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& SMITH Brands New Boutique Hotel Brand, ‘SALT’

SALT of Palmar, the first hotel in a new sub-brand from The Lux Collective, has opened in Mauritius, with an identity by London-based branding agency & SMITH. The first in a series of planned openings within the SALT brand, the 59-room boutique hotel aims to introduce “a new breed of hospitality for the culturally curious, […]
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Custom Home Builder Woodmeister Rebranded by 451 Agency

Boston-based 451 Agency has unveiled a comprehensive brand refresh for Woodmeister Master Builders. Founded in 1980, Woodmeister is a high-end custom home builder headquartered in Massachusetts that specialises in luxury residential construction, architectural millwork, custom cabinetry, and personalised property management. The company’s new look and feel, which includes a completely new website and logo reimagining, […]
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Here Design Creates Identity for The Fife Arms Hotel

The Fife Arms, owned by husband-and-wife art-dealing team Iwan and Manuela Wirth, has opened with branding by London-based studio Here Design. Reimagined as a Victorian coaching inn, the 46-room property is situated in the Scottish village of Braemar, with the location also having served as the starting point for the development of the hotel’s core […]
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