Offthetopofmyhead Rebrands Ymchwil Canser Cymru – Cancer Research Wales

Independent Welsh charity, Cancer Research Wales, has revealed a new logo and identity with design by Offthetopofmyhead. The agency has created the new look in collaboration with charity strategist Alice Devitt, typographer Alan Meeks, designer Claire Lythgoe, and photographer Slater King. The striped graphic identity has already started rolling out across both printed and digital […]
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Brussels Airlines Launches New Logo and Livery

Brussels Airlines has unveiled a new brand identity, in an effort to cement its position as Belgium’s number one carrier. Updated colours, a new logo, and aircraft livery are the visual token of the airline’s new look, which the company claims readies it “for future challenges”. “With this new brand identity, we are ready to […]
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Campers Village Rebrands to ‘Breathe Outdoors’, Reveals New Logo

Almost 60 years after its founding, Canadian outdoor retail chain Campers Village is rebranding to “Breathe Outdoors”. Since 1963, the locally-owned and operated business has been serving outdoor enthusiasts in and around Alberta with products, gear, and equipment; in addition to an online store, it currently has three physical locations, namely, in Edmonton West, Edmonton […]
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Papa Johns Unveils New Logo and Identity

Papa Johns has unveiled a refreshed look that includes a new logo, a new visual brand identity, and new design for its restaurants. The American company reckons all of these elements combined together will “modernise” the brand as well as “build deeper emotional connections with customers”. The new look comes after a difficult few years […]
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wilko Reveals New Branding and Packaging by Free The Birds

British high-street retail chain wilko has unveiled a new brand identity with design by creative agency, Free The Birds. Beginning with wilko’s heritage paint and pet ranges, the brand re-fresh is part of a three-year partnership that will see Free The Birds’ designs rolled out across the company’s entire portfolio. The new look, which encompasses […]
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StormBrands Brings ‘smile’ to Pakistan’s New Cake Range

British brand design agency StormBrands has created the name, logo, and packaging design for ‘smile’, a new kids’ cake range that will retail in Pakistan. Owned by international baked good company EBM, the new single-serve, packaged doughnut cake aims to shake up the Pakistani packaged cakes market, where it will sell under EBM’s Peek Freans […]
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Terex Trucks Reveals New Name and Logo Design

Scottish articulated hauler specialist Terex Trucks has rebranded to “Rokbak”, which represents the first significant identity refresh for the firm since 1968, prior to which it traded as the Euclid Road Machinery Company. Headquartered in Motherwell, the Volvo Group-owned business makes off-road articulated dump trucks that are used in mining, quarrying, and construction applications; it […]
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