Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of ‘e-fluids’ for the electric vehicle market. Launching from this month onward, Castrol ON visibly signals the business’s move into electric mobility. The automotive lubricants giant approached […]
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Design studio The Click has created the new logo and identity for the American Library, which was formerly known as the 2nd Air Division USAAF Memorial Library. Located in the British city of Norwich, and dating back to 1963, the library commemorates the 6,900 American airmen who lost their lives in action during the Second […]
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Disability-inclusive housing startup The Kelsey has launched a new logo and identity with design by San Francisco consultancy, Landscape. The new look is described as advancing the California-based non-profit’s ongoing mission “in an emotional and beautiful way”. “Our new identity reinforces The Kelsey’s mission to advance disability-forward, innovative, thoughtfully designed housing solutions,” explains Micaela Connery, […]
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Global consultancy Brandpie has created the new visual identity and brand positioning for Matrix Medical Network (Matrix). The Arizona-headquartered company’s new look is centred around a newly articulated purpose that spans its portfolio of services; these newly defined lines of business are Clinical Care, Clinical Solutions, Clinical Trials, and Clinical Labs. Since 2000, clinician-led Matrix […]
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Online dating giant Match has unveiled a refreshed logo and app as part of a brand makeover by COLLINS. The agency says it worked extensively with the organisation’s executive, product, design, and marketing teams to create a new look for the now 25-year-old brand. “Across all touchpoints, ‘Match’ itself became a simple statement and a […]
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B&B studio has updated the logo and packaging design for Belvoir Farm, as the British soft drinks brand aims to win over a younger demographic in order to drive growth. The rebrand is said to build on the company’s farming roots, with the first bottles of its signature elderflower cordial having being handmade on the […]
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Branding and design agency Hulsbosch has created the name, logo, identity, and packaging design for Australian supermarket Coles’ new private label dog food range. With more than 80% of pet owners reportedly buying their pet food at the supermarket, Coles is aiming to win over more customers with its new Woofin’ Good! range that is […]
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