SomeOne Brands London’s King’s Cross

SomeOne has created the visual and verbal branding for London’s King’s Cross, which is being described as the city’s “most exciting creative quarter”. The neighbourhood is currently home to Google’s new headquarters as well as prominent arts university Central Saint Martins. King’s Cross also hosted this year’s Designjunction, which formed part of the London Design Festival. […]
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SomeOne Creates ‘Logo-less’ Branding for D.Thomas Skincare

SomeOne has created the identity for a new light-based skin treatment service from London-based beauty practice, D.Thomas. The agency says it worked with the company’s management team to devise a strategic approach to the new launch, which included coming up with the name (“Illuminate”), creating a tiered structure for the treatments (measured in Lumens), as well as […]
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SomeOne Creates Identity for Mobile Banking Brand, ‘Zapp’

SomeOne has created the brand and visual identity for Zapp – a new mobile payment system owned and developed by payments company VocaLink. Zapp enables people to make real-time payments using their mobile phones without having to share account information with third parties, which is said to make it more secure. “The brand world centres […]
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