Electric Car Company Changes Name, Reveals All-New Car

US electric car company Atieva has changed its name to Lucid Motors. As well as announcing a change to its identity, the California-based startup has also revealed a new luxury saloon vehicle. Dubbed “Air”, the prototype car is claimed to deliver a range of 400 miles while also generating 986 bhp. Its lithium-ion battery cells […]
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Naming and Identity Design for Mazda ‘HAZUMI’ Concept Car

The new Mazda HAZUMI concept car unveiled at this week’s Geneva Motor Show foreshadows Mazda‘s next-generation B-segment car, namely, the Mazda2. Like all of Mazda’s new generation models – the Mazda CX-5, Mazda6 and all-new Mazda3 – HAZUMI’s styling direction has been determined by the brand’s current ‘KODO – Soul of Motion’ design philosophy. HAZUMI […]
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