Wildlife Conservation Society Gets New Identity by Pentagram

Pentagram’s Michael Bierut and his team have created a new identity for the Wildlife Conservation Society. The designers say the new branding is built around a “friendly and accessible” mark that is designed to appeal to everyone from park visitors to policy makers. The Wildlife Conservation Society currently manages the Bronx Zoo, Central Park Zoo, […]
[READ MORE]

Pentagram Designs Identity for MIT’s ‘Knotty Objects’

The first MIT Media Lab Summit devoted to design, Knotty Objects brought together designers, scientists, engineers, curators and scholars to explore the “chimeric nature” of contemporary design and how it is said to defy a discipline-specific approach. Organised by Paola Antonelli, senior curator of architecture and design at MoMA, and Neri Oxman and Kevin Slavin, […]
[READ MORE]

Penguin Random House Reveals New Identity Design

Penguin Random House has introduced a new global brand identity, following the merger between the two companies last year that resulted in the creation of the biggest book publisher in the world. The new corporate wordmark, designed by Pentagram partner Michael Bierut, aims to underscore the importance of the written word to the company’s culture and […]
[READ MORE]