UFC Unveils 25th Anniversary Logo

The UFC has revealed a special 25th anniversary logo that will be used throughout 2018 to mark the mixed martial arts brand’s historic milestone. The logo, designed in conjunction with advertising agency Droga5, combines silver numerals with the UFC’s “Octagon” – a word and symbol that has become synonymous with the famous MMA promotion, and […]
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UFC Unveils New Logo and Brand Identity

The world’s leading MMA brand, the UFC, unveiled a new logo and visual identity this past weekend, ahead of UFC 189: MENDES vs. MCGREGOR. The new look is the first update for the mixed martial arts brand since the organisation was purchased by Zuffa in 2001. Featuring a completely redesigned graphics package, the new visual […]
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MMA: Anderson Silva Logo

Brazilian martial artist Anderson Silva is the current UFC Middleweight title-holder – and also the longest reigning champion in UFC history. Unsurprisingly, therefore, some have labelled him as the best pound-for-pound fighter in the world. A graduate of New York’s Pratt Institute, brand and apparel design specialist Tobin Dorn created Anderson Silva’s logo back in […]
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