Andersen Windows Introduces New Logo Design

Window and door manufacturer Andersen has unveiled a brand new look as part of a major national marketing campaign. The 117-year old American company’s refreshed branding includes a new logo and tagline, with the former claimed to be both a nod to the past, and an embodiment of the company’s future. “The new logo elevates […]
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Wealth Management Firm ‘Hightower’ Reveals New Logo

Hightower, a wealth management consultancy with advisory businesses in over 30 states in the U.S., has revealed a fresh brand image and tagline for the $57.4bn company, including a multi-colored logo and message – “well-th. rebalanced.” The updated look is said to be the result of over six months of research and development, and features […]
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Thompson Brand Partners Rebrands Cromwell Tools

Industrial tools and equipment supplier Cromwell has been rebranded by Thompson Brand Partners. Founded in 1968, Cromwell is known for its safety, cutting, power and hand tools. It has been part of Grainger since 2015, a $12bn turnover Fortune 500 company based in the USA. Under the helm of a new managing director and revised […]
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B&B studio Brands Dr Megan Rossi’s ‘Bio&Me’ Granola Range

B&B studio has designed the identity for new food brand Bio&Me, co-founded by gut health expert Dr Megan Rossi, founder of The Gut Health Doctor. Created to celebrate “the delicious diversity of plant-based eating”, Bio&Me’s initial product range comprises four granolas that each contain 15 of the 30 different plant-based foods Dr Rossi recommends for […]
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Stock Market Company Ned Davis Research Reveals New Logo

Stock market research company Ned Davis Research (NDR) has revealed a new brand identity coinciding with its 40th anniversary. Key to the refreshed brand are a new tagline – “See the signals. Avoid mistakes” – and redrawn logo, with the latter retaining NDR’s signature bull/bear caricatures (with the terms “bull” and “bear” market often used […]
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The Emmys Announce New Logo and Branding

The National Academy of Television Arts & Sciences (NATAS) has revealed a new logo featuring as its focal point the silhouette of the famous Emmy Award statue. The latter, which depicts a winged woman holding an atom, was designed in 1948 by television engineer Louis McManus. NATAS itself was founded in 1955 in New York, […]
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Straight Forward Design Brands ‘GoMo’ for Mars in India

Mars Edge, a new business arm of confectionery giant Mars targeting the health and wellness segment, has launched “GoMo” in India, with brand and packaging strategy by Straight Forward Design. GoMo’s first snack range – ‘Dal Crunchies’ – has reportedly been created to help close the nutritional gaps of six- to 18-year-olds throughout the country, […]
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