Nike Unveils New Logo for Tennis Champion Naomi Osaka

Nike has revealed the new logo for international tennis star Naomi Osaka, with the mark set to be carried on a new line of clothes that will be launching later on this month. The collection will include polos, T-shirts, sweatshirts, sport tops, shorts, as well as accessories like fanny packs. Each piece will wear the […]
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Uncle Ben’s to Change Name to ‘Ben’s Original’

Mars has announced it will change the 70-year-old Uncle Ben’s brand to “Ben’s Original”, signalling the food giant’s aim to create what it claims will be “a more inclusive future”. The change comes in wake of the current protests taking place in the USA and elsewhere against racism and the growing threat of neo-Nazi and […]
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Consumer Healthcare Products Association Reveals New Logo

The Consumer Healthcare Products Association (CHPA), a 139-year-old industry trade organisation, has refreshed its identity for the first time in two decades. The rebranding effort, which encompasses a new logo, tagline, and brand narrative, is said to have been underway for over a year and aims to position the Washington-headquartered organisation as the only association […]
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StormBrands Creates Identity for World Energy Council’s ‘WE Talks’

StormBrands has created the brand strategy, identity, and design for WE Talks, a new open-access digital-content platform run by the World Energy Council (WEC). Established in 1923 with a mission ‘To promote the sustainable supply and use of energy for the greatest benefit of all people’, the WEC today claims to be “the world’s principal […]
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Meridian Reveals New Logo and Packaging by Bulletproof

Brand design agency Bulletproof has refreshed the logo and packaging of popular UK nut butter company, Meridian. The latter challenged Bulletproof in July of last year to first reposition the brand in line with their ethical values, followed by re-imagining the visual identity with the intention of creating a design that would grab the attention […]
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International Cannabrands Reveals New Name and Logo

International Cannabrands has unveiled a new name, new logo, and new ticker symbol as part of a major rebranding initiative. The Los Angeles-headquartered company, which owns and operates a portfolio of cannabis and CBD brands, has announced that it has commenced doing business as Radiko Holdings. It has also requested to change its ticker symbol […]
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Andersen Windows Introduces New Logo Design

Window and door manufacturer Andersen has unveiled a brand new look as part of a major national marketing campaign. The 117-year old American company’s refreshed branding includes a new logo and tagline, with the former claimed to be both a nod to the past, and an embodiment of the company’s future. “The new logo elevates […]
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