Virginia Tech Unveils New Logo Design

Virginia Polytechnic Institute and State University, popularly known as Virginia Tech, has revealed an all-new academic logo. The new design adopts the familiar “flying VT” of the university’s athletic department logo, which remains unchanged. “The lettering reflects the VT-shaped educational experience. The vertical bar of the T represents disciplinary depth, while the horizontal bar reflects the […]
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Robot Food Rebrands Feel Good Drinks

Robot Food has rebranded British drinks label Feel Good, with the new look encompassing a revised identity and packaging design. Setting their sights on a new millennial target, bosses at Feel Good say the company needed to rethink and refresh. And after being purchased by Nichols PLC (owner of Vimto), the business was in a position for […]
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Offthetopofmyhead Unveils New Logo for McCabe’s Coffee

Offthetopofmyhead has created the new logo and graphic identity for Irish coffee brand, McCabe’s. The latter is said to be one of the original coffee roasters in Ireland; their first roastery was set up by Clive McCabe in 1997 and they’ve expanded since Stephen McCabe took over the business from his father. While Offthetopofmyhead designed the new […]
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Renault-Nissan-Mitsubishi Alliance Reveals New Logo Design

The Renault-Nissan-Mitsubishi Alliance has revealed a new logo design, which the Franco-Japanese car conglomerate says symbolises both growth and renewed cooperation between the individual member companies. Created as a joint effort by Groupe Renault, Nissan Design and Mitsubishi, the refreshed logo features two key elements, namely, an arch that “symbolises the cultural, technological, financial and […]
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Harmony Extracts Turns to Pentagram for New Look

Pentagram has created the identity and packaging for Harmony Extracts, a new cannabis business based in Denver, Colorado, which is one of the nearly 30 U.S. states where marijuana has now been legalised. During the preliminary research phase of the project, Pentagram’s designers even travelled to Denver to survey several marijuana dispensaries. “Half of the […]
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Pentagram Unveils New Identity for the Pasadena Playhouse

Pentagram has designed a new identity for the Pasadena Playhouse, a theatre that this year is marking its 100th anniversary. The designers say they worked closely with Danny Feldman, the Playhouse’s current Producing Artistic Director, to devise the new look. “The unique typography is complemented by an instantly recognisable approach to posters and other promotional […]
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New Logo and Identity for Hive by Wolff Olins

Wolff Olins has designed a new logo and visual identity for Hive, the British Gas-owned smart heating brand. Launched back in 2013, the business has since expanded both geographically and in terms of new product offerings such as security sensors and light bulbs, and company bosses therefore asked Wolff Olins to help them bring their […]
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