Pentagram Rebrands U.S. Restaurant Chain, Tender Greens

Pentagram has rebranded U.S. restaurant chain, Tender Greens. With 24 branches currently in California, the business has undergone an identity overhaul as it plans to expand nationally in 2018. The refreshed look includes a new logo, custom font, mobile app, website, uniforms, packaging, and menus, as well as a restaurant redesign. “Tender Greens is a true […]
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Historic ‘Quad Cinema’ Gets New Logo Design by Pentagram

Pentagram’s Paula Scher and her team have created the new brand identity for New York’s famous Quad Cinema, which has recently reopened following a major renovation. As well as designing the all-new logo, the consultancy has also developed the look and feel of the cinema, including signage, environmental graphics and digital installations for the interiors. […]
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Pentagram Brands ‘Period Equity’ in Fight Against Tampon Tax

Pentagram’s Paula Scher and her team have created the identity for Period Equity, a non-profit organisation based in the U.S. that is fighting to repeal the “tampon tax” on women. The design agency worked closely with Period Equity co-founders Jennifer Weiss Wolf and Laura Strausfeld to develop the identity. Scher decided to rename Period Equity, […]
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Pentagram Rebrands The Heart & Stroke Foundation of Canada

Pentagram’s Paula Scher has designed a new identity for The Heart & Stroke Foundation of Canada, a national charity with the mission to prevent heart disease and stroke. The identity centres on a logo design that pairs the graphic icons of a heart and a stroke, which also reflects the new focus on the organisation’s […]
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Pentagram Creates New Identity and Branding for Snap Kitchen

Pentagram’s Paula Scher and her team have created a new brand identity for take-away chain Snap Kitchen. The launch of the new identity is being introduced with the Austin-based company’s expansion to the East Coast, where it is opening seven new locations in Philadelphia this year. The new Snap Kitchen logo pairs a wordmark with […]
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Pentagram Creates Identity for Brooklyn Queens Connector

Pentagram has created the identity for a proposed streetcar linking the New York waterfront from Brooklyn to Queens. The BQX streetcar is said to be a landmark initiative for New York. Projected to serve more than 15 million annual riders by 2035, the line represents the first new rail system since the subway began service […]
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Pentagram Designs New Identity for Hazen and Sawyer

Pentagram’s Paula Scher and her team have designed a new identity for Hazen and Sawyer. Founded in 1951 by Richard Hazen and Alfred Sawyer, the company is headquartered in New York with 42 offices across the U.S., as well as in Panama, Colombia, Ecuador and Jordan. Said to be the world’s leading engineering firm devoted […]
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